In this case study I shared my own experience in helping to build a company from scratch. We covered everything from the problem we were trying to solve, creating the right team to building out the product.

2022: Front Workshop

Title: Balancing market opportunities versus customer driven innovation

In this workshop I covered the topic of when it’s appropriate to build deeper functionality versus taking your product into a new market. I also covered the metrics a product manager should be evaluating when making this recommendation / decision.

This discussion was a fun one. Rebecca and I covered the topic of packaging and pricing for aspiring product managers. This included the reason why this is an important function for PMs and methods you can deploy to achieve the most success with adjusting packaging and pricing. We also covered Van Westendorp’s pricing model.

In this talk Josh, Rebecca and I had just completed the first salary study of product managers and user experience designers and we were sharing our findings. We also included a panel of different product professionals to share their advice on how to grow a career in product.

The BYU Marriott School of Business invited Josh and I to share the basics of discovery/research with a class of aspiring product managers. Josh and I introduced various techniques to the class. We also did a live discovery session with one of the students as a demonstration of our techniques.