PRODUCT LEADER
CREATOR & SPEAKER
WELCOME, I’M KYLE JACOBSEN
A certified and expert level product manager with 20 years experience
A leader of product, design and product marketing teams for 10+ years
A career focused in B2B SaaS solutions
A builder of consumer apps
An accomplished speaker of product management
CAREER OVERVIEW
View my full work experience here
Everee
Chief Product Officer
2018 - 2023
Everee is a high-growth, VC backed fintech company serving SMB and MM gig marketplace and staffing companies. Technologies included: web, mobile, API, embed, white-label. My role started as an individual contributor and moved to leadership and executive.
Goal: Create a fintech company with a focus on expediting worker pay processing by providing same-day-pay and achieve product-market-fit to scale the company according to growth.
Achievements: Successfully guided the product from ideation to reaching over:
500 clients
300,000 users
Transaction volume exceeding $1 billion
Achieving a Net Promoter Score (NPS) of 48
Raising over $50m to fuel growth
Grew company from co-founders to over 65 employees
Skills:
0 -> 1 experience
Venture capital fundraising
Strategic market research
Roadmapping
Pricing and packaging strategy
Team and design methodology implementation
Talent acquisition and development
Teem
Director of Product, Design and Product Marketing
2018 - 2023
Teem was a high-growth VC backed company which provided workplace analytics serving enterprise tech firms. Technologies included: web, mobile and API. My role was in leadership where I led a team of 12 people in product management, design and product marketing. I helped negotiate a successful exit in 2018 when we sold to WeWork for a 12x multiple.
Goal: Turn around a product and development organization which was already in place but struggling to execute.
Achievements:
User centered design practices
Improved agile practices
Strategic alignment of roadmap
Communication of roadmap and project progress improved
Successful exit for shareholders at 12x multiple
Improved organizational confidence in the product development team
Skills
User personas and user research
Collaborated to achieve a roadmap aligned to strategy
Acquisitions and technical diligence
Professional development of product team
Pluralsight
Director of Product
2014 - 2016
Pluralsight is a professional skill development platform and I joined Pluralsight while they were in high-growth / VC backed mode. At the time, Pluralsight was trying to break into enterprise B2B organizations by providing technologies like web, mobile and API. My role started as an individual contributor and moved to leadership.
Goal: Help flip the company’s revenue metrics. Until that point, Pluralsight was mostly a B2C business with a slowly growing B2B product not ready for the enterprise market.
Achievements
Re-built and re-architected the the B2B platform for enterprise
Helped support revenue growth of B2B channel from 25% to 75% of company revenue
Elevated NPS from 40 to 65
Skills
User centered design practices
Personas, client research
Creation and execution of roadmap
MY PATH INTO PRODUCT
One of the most common questions I get is how I got my start in product management. To be honest, it was complete luck and at the time I didn’t know the opportunity would actually turn into a really fun and rewarding career.
SPEAKER: PRODUCT
I’ve been an active speaker of all things product management since 2015 covering topics from research, design, user testing, career growth, metrics and growing an idea into a business
CREATOR: CONSUMER APP
Gradeness
An app to guide students through the high school experience and achieve success in early adulthood
The story: As a parent of high school students I noticed they were overwhelmed with the high school experience. In late 2023 I left a company I helped found and decided to help my children. I created a tool and process to help guide students and families through high school which eventually turned into Gradeness - launched in March 2024.
(Created with Tony Naccarato and Drake Bennion)
CREATOR: PRODUCT CAREER SUMMARY
If you are a product manager or designer this template is a great way to highlight your accomplishments and it’s free to download and use.
Searching for a job is never easy and it can be challenging to summarize everything you’ve accomplished. In 2024, I created a career summary designed for product managers and designers which creates a simplified version of a resume.
(Designed with Tony Naccarato)